National Own It Cervical Screening Campaign Talent Callout 2024

Are you confident on camera and want to make a difference?

Express your interest to be part of the National Own It Cervical Screening campaign.

Who we're looking for:

We are seeking a diverse group of women and people who have a cervix aged 25-74 years to share your cervical screening journey to motivate others to get screened.

  • We’re looking for 13 people from the following groups to star in main roles and be featured throughout the campaign creative:
    • First Nations
    • Chinese (Mandarin and Cantonese-speaking)
    • Indian (Hindi and Punjabi- speaking)
    • Vietnamese
    • Arabic-speaking
    • LGBTQIA+ (Lesbian, Gay, Bisexual, Transgender, Queer, Intersex, and Asexual)
    • People with a physical or intellectual disability

  • You’ll be filmed, photographed, and do voice recordings.

All submissions will undergo a vetting process and selections made to ensure as best representation of the wider community as possible.


  • Camera-confidence and energy. A comfortability discussing sexual health and cervical screening.
  • Comfortable working with a film crew, taking direction, and conveying emotions and expressions.
  • People who have completed a Cervical Screening Test are desirable, but not mandatory.

What's in it for you:

  • You will be participating in making a positive impact towards raising the health awareness of all women and people with a cervix!
  • You will receive $800 to compensate for your time (half a day) and effort. This amount will be directly deposited into your bank account. Your travel and accommodation expenses (if applicable) to Sydney for filming will also be reimbursed.
  • You will be featured across multiple advertising channels and appear in print advertising in both metropolitan and regional areas across Australia.  

About the campaign:

The National Own It Cervical Screening Campaign aims to communicate the importance of cervical screening and the availability and the efficacy of the self-collect test. It encourages women and people with a cervix aged 25-74 years, particularly those from First Nations and culturally and linguistically diverse (CALD) backgrounds, to have a cervical screen. The campaign will also raise awareness about the importance of the screening and the availability of the self-collection option.

The campaign is being developed by ACON in partnership with the Australian Government Department of Health and Aged Care, the National Aboriginal Community Controlled Health Organisation (NACCHO), the Australian Multicultural Health Collaborative an initiative of the Federation of Ethnic Communities’ Councils of Australia (FECCA), and Cultural Perspectives. This national campaign expands on ACON’s Own It campaign developed for NSW.

The national Own It campaign is planned to launch September 2024 and will run through 2025.

What to expect:

The campaign will feature community members talking about their cervical screening journeys. You’ll share perceptions and misconceptions, maybe even some fears, about cervical screening from the perspectives of someone who has never screened or is overdue for screening. You’ll also share how people overcome these barriers and some facts about the Cervical Screening Test to help educate others. The campaign will shine a light on the options and choices available.

If you’re selected for the campaign, you’ll be invited to a film shoot and a separate voice recording on the same day. For the voice recording, you’ll be asked to read a short script. The voice recording will be dubbed over the footage, so you won’t need to speak directly to camera. Filming and voice recording together will take up to half a day.

The location will be at Sydney metro location, and you’ll be filmed (head and shoulders only) as if you’re having a Cervical Screening Test.

The video will be shared via multiple advertising channels, such as local TV channels, YouTube, TikTok, Snapchat, Spotify, Facebook, WeChat and so on. Photos will also be taken and used to form a range of out-of-home and digital advertisements such as billboards, posters, and pamphlets in both metropolitan and regional areas across Australia, magazines, websites, and apps.

Shoot details:

Video, Photoshoot, and Voice over recording

Date: Filming and voice recording to take place across 3 weekdays in late June

Duration: Each individual talent required for a half day

Location:  Sydney metro area (exact location TBC)

How to get involved:

Sound like something you want to be a part of?

If yes, simply share a bit more about yourself and why you want to be in the campaign by:

  • Providing your details in the expression of interest form below before 17th June 2024.
  • Attach a short video (optional) and tell us about: 
    • Your experience and perceptions about the Cervical Screening Test. 
    • What you’d say to motivate your community members to get screened.

Be creative!


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